gInternational Workshop on Marketing Science and Service Researchh

@Last updated 7/9/2012

Date: July 2-3, 2012

The Institute of Statistical Mathematics (ISM), Tokyo, Japan(

Aim and Scope:
As a series of international conference financially supported by the Japanese Ministry of Education Scientific Research Grant on the topic "New development of CRM research by fuisng database marketing and consumer theory(A) 21243039", we now shed light on not only marketing science in general but also the area of service research.

Guest Speakers: In alphabetical order,
Greg Allenby (The Ohio State University)
Nino Hardt (The Ohio State University)
P.K. Kannan (University of Maryland)
Jaehwan Kim (Korea University)
Peter Leeflang (University of Groningen)
Peter Verhoef (University of Groningen)

The Japanese Ministry of Education Scientific Research Grant No.(A) 21243030(Principal: Nobuhiko Terui,Tohoku University)(
The Institute of Statistical Mathematics, Service Science Research Center (
Tohoku University's Focused Research Project "Economic System Science Research Project for Long Sustainable Growth in East Asia,"Graduate School of Economics and Management, Tohoku University